A few weeks ago we talked about the upcoming changes coming to Google in the form of the Penguin 2.0 update. As of May 22nd, that update has become a reality and is already influencing search results. So it’s time to take a closer look at the latest incarnation of Penguin and what it means… Read More
You’ve already invested in a cutting edge design for your website, and populated it with lots of interesting and persuasive content to drive sales. But that was three years ago, times have moved on and so has your business, and your content is left looking outdated and perhaps even irrelevant to where you are now…. Read More
Why the Simplicity of your Website Could be the Key to Online Success When creating a website for your business you may at first feel an urge to make it sing and dance and to add extra layers of complexity to prove the dynamism and sophistication of your business. But in most cases it is… Read More
Search engine optimisation (SEO) Search engine optimisation (SEO) has been around since the first major mid-nineties search engines – Excite, Lycos, AltaVista and the like – began cataloguing the rapidly growing collection of webpages that make up the Internet. Since then Google, a relative latecomer founded in 1998, has come to dominate the sphere of… Read More