Mastering local search SEO
The Internet can carry your brand message to the four corners of the world (does a globe actually have corners? We’ve never worked that one out…) But no matter what shape the planet, you need to think small as well as big if you’re not going to miss out on some prime selling opportunities. What about the people who live right on your doorstep? How can you make them hear you, and compete on a local level with your direct competitors?
The answer lies with local search SEO. Like regular search engine optimisation it uses a variety of on-page and off-page techniques to propel you up the search engine rankings, but the focus is much more on getting your site to show up for users in your immediate geographic area. Put simply, it lets you knock on local doors.