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Local SEO

Mastering local search SEO

The Internet can carry your brand message to the four corners of the world (does a globe actually have corners? We’ve never worked that one out…) But no matter what shape the planet, you need to think small as well as big if you’re not going to miss out on some prime selling opportunities. What about the people who live right on your doorstep? How can you make them hear you, and compete on a local level with your direct competitors?

The answer lies with local search SEO. Like regular search engine optimisation it uses a variety of on-page and off-page techniques to propel you up the search engine rankings, but the focus is much more on getting your site to show up for users in your immediate geographic area. Put simply, it lets you knock on local doors.

 

local search seo

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SEO in Newcastle and beyond

Local search SEO has become more important in recent years, particularly with the growing influence of Google Places and other similar online tools. But who needs it? Well, you do, if you get any of your customers locally, and failure to geo-optimise may mean that you miss out. Whether you’re a restaurant, a hair salon, a garage, a local wholesaler or anything else, search engine optimisation is your key to drawing in more customers from your local area.

What you need is an SEO agency that understands the value of your local market and that can leverage your strengths to make your website really stand out. What you need is Onit Solutions.

We’re based in Newcastle upon Tyne, so if you’re located in the North East then we can really help you to reach out to the region with our local knowledge. But we also work with companies throughout the UK who want to target their immediate area, or any other area for that matter.

For some businesses, cornering the local market can be far more lucrative than targeting a broader global audience, and Onit Solutions can help you to become a big fish in a small, local pond.

Get in touch with us today to find out more about local SEO marketing services.

  • An important aspect of Search Engine Optimisation is making your website easy for both users and search engine robots to understand.
  • Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving the results.
  • Google has shifted towards favouring longer, more in-depth content over briefer pages.
  • What distinguishes your website from the countless others that are similar to it? Make it stand out from the crowd.
  • Having a consistent and lively social personality online can give your brand extra depth, likes & shares are starting to have a growing influence on SEO.

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