Internet marketing
Internet marketing, Search Engine Marketing, Web Marketing, Online Marketing, Digital Marketing, E-marketing - call it what you will, it's all essentially the same thing covering a wide range of tactics and techniques applied to raise the profile, traffic, conversions and profits of web sites.
When people talk about Internet Marketing or Online Marketing they are often talking about Search Engine Marketing and natural search engine listings. With over 80% of Internet users using search engines every day (over 90% of them using Google and nearly 20% Yahoo) to generate organic (natural) search returns, truly successful Internet Marketing demands that your site is found on the first page - 76% of people click on the top 5 results or the results on the first page.
An alternative and popular form of Internet Marketing is Pay Per Click - PPC
Contact us now for more information on how our expert Internet Marketing and PPC campaigns can help grow your business. call 0845 224 1015
What is pay per click?
As a component of E-marketing, Pay Per Click (PPC) is a tightly targeted, highly measurable form of Internet Marketing. The ads appear at the top and alongside natural listings on the search return pages. You can also see contextualised ads on your G-mail pages.
Google Adwords allows you to set a daily spend on your chosen keywords. Every time someone clicks on an Ad to your website or landing page you pay an agreed bid amount.
More precise than Natural Internet Marketing, PPC can also generate results very quickly. That it can be so closely analysed also means that PPC campaigns are easily honed.




