Optimising for online training courses
Project Objectives:
Fundraising Skills Ltd is an online training organisation based in Newcastle upon Tyne. They work with Tutors, IT Specialists and External Moderators to ensure schools, charities and community groups get the right combination of accredited training, tutor expertise and flexibility. Having trained and accredited over 1000 schools and community groups across the UK since 1999, Fundraising Skills Ltd wanted to take their business onto the next level via their new website and commissioned ONIT Solutions to develop an online marketing campaign.
When we initially agreed to take on this project, we identified some issues which would have had a detrimental impact on the success of the SEO campaign. Namely that the domain name was hosted in a foreign country and was .com as apposed to .co.uk, which is preferable when you are targeting a UK, based market. We had to do extensive preliminary work in the early stages of the project to identify the most appropriate solution in terms of minimal disruption to the client and also maximizing the SEO campaign from the offset. Subsequently we have managed to overcome these initial obstacles by liaising with Fundraising Skills Ltd throughout each stage of the initial SEO set-up phase and have gone on to enjoy premium placements in major search engines for all chosen keywords.
Domain Name: www.fundraisingskills.co.uk
Keyword 1: Fundraising Courses Competition: 482,000
Keyword 2: Grants Training Course Competition: 197,000
Keyword 3: School Fundraising Competition: 3,080,000
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